{"id":105,"date":"2022-07-26T14:07:28","date_gmt":"2022-07-26T18:07:28","guid":{"rendered":"http:\/\/wpdocs.bu.edu\/bu-stories\/?page_id=105"},"modified":"2022-07-27T13:02:43","modified_gmt":"2022-07-27T17:02:43","slug":"text","status":"publish","type":"page","link":"https:\/\/wpdocs.bu.edu\/bu-stories\/best-practices\/text\/","title":{"rendered":"Text"},"content":{"rendered":"\n<p>Stories support two types of text: heading and copy text. Regardless of which you use, text should always be easy to read. Make headings as large and legible as possible while keeping text short. Copy should be smaller but still readable, typically a font size between 24-36. Ensure the text color has enough contrast with the background image or color.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>DO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"574\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.54-PM-574x1024.png\" alt=\"\" class=\"wp-image-164\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.54-PM-574x1024.png 574w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.54-PM-357x636.png 357w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.54-PM-768x1369.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.54-PM.png 828w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><figcaption>High contrast between background and text makes the words easy to read. <\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>DON&#8217;T<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"572\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.42-PM-1-572x1024.png\" alt=\"\" class=\"wp-image-165\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.42-PM-1-572x1024.png 572w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.42-PM-1-355x636.png 355w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.42-PM-1-768x1374.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.32.42-PM-1.png 826w\" sizes=\"(max-width: 572px) 100vw, 572px\" \/><figcaption>Without proper contrast, the text and images blend together, making the words hard to read and the story difficult to follow.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>If there isn&#8217;t enough contrast, try lowering the opacity of background images and adding a dark background, or adding drop shadow or background color to text.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>DO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"575\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.44.23-PM-575x1024.png\" alt=\"\" class=\"wp-image-175\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.44.23-PM-575x1024.png 575w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.44.23-PM-357x636.png 357w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.44.23-PM-768x1367.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.44.23-PM.png 826w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption>Be mindful of page composition when placing text, and try to create a balance between photo focal area and the text.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>DON&#8217;T<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"575\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.45.12-PM-575x1024.png\" alt=\"\" class=\"wp-image-173\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.45.12-PM-575x1024.png 575w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.45.12-PM-357x636.png 357w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.45.12-PM-768x1367.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-4.45.12-PM.png 826w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption>Placing text too close to the bounds of the page can impact the experience, especially on mobile. It also looks imbalanced.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>DO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"576\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.37-PM-576x1024.png\" alt=\"\" class=\"wp-image-183\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.37-PM-576x1024.png 576w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.37-PM-358x636.png 358w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.37-PM-768x1365.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.37-PM.png 780w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption>Applying a text highlight or background makes the words pop, or grab more attention.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>DON&#8217;T<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"576\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.27-PM-576x1024.png\" alt=\"\" class=\"wp-image-184\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.27-PM-576x1024.png 576w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.27-PM-358x636.png 358w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.27-PM-768x1366.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.02.27-PM.png 778w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption>Placing text on top of a visually busy image makes reading the words difficult.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<h2>Keep it Concise<\/h2>\n\n\n\n<p>Text should be short and to the point. Aim for 200 characters or less per page.<\/p>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<p><strong>DO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"575\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.14.36-PM-575x1024.png\" alt=\"\" class=\"wp-image-192\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.14.36-PM-575x1024.png 575w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.14.36-PM-357x636.png 357w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.14.36-PM-768x1368.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.14.36-PM.png 778w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><figcaption>Keep text short and snappy. Varying type size and style to break up blocks of text can make it easier to scan.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<p><strong>DON&#8217;T<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"574\" height=\"1024\" src=\"\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.11.47-PM-574x1024.png\" alt=\"\" class=\"wp-image-191\" srcset=\"https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.11.47-PM-574x1024.png 574w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.11.47-PM-357x636.png 357w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.11.47-PM-768x1370.png 768w, https:\/\/wpdocs.bu.edu\/bu-stories\/files\/2022\/07\/Screen-Shot-2022-07-26-at-5.11.47-PM.png 776w\" sizes=\"(max-width: 574px) 100vw, 574px\" \/><figcaption>A big wall of text is difficult to read in this medium and discourages engagement.<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Some pages might need more than a sentence, but try to limit the amount of those pages with longer amounts of text. Look for opportunities to split text across pages, or further streamline and simplify.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stories support two types of text: heading and copy text. Regardless of which you use, text should always be easy to read. Make headings as large and legible as possible while keeping text short. Copy should be smaller but still readable, typically a font size between 24-36. Ensure the text color has enough contrast with [&hellip;]<\/p>\n","protected":false},"author":3324,"featured_media":0,"parent":95,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/pages\/105"}],"collection":[{"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/users\/3324"}],"replies":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/comments?post=105"}],"version-history":[{"count":18,"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/pages\/105\/revisions"}],"predecessor-version":[{"id":229,"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/pages\/105\/revisions\/229"}],"up":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/pages\/95"}],"wp:attachment":[{"href":"https:\/\/wpdocs.bu.edu\/bu-stories\/wp-json\/wp\/v2\/media?parent=105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}