Linking to Social Media
Recommendation: Link to social media and other marketing materials in an appealing and user-friendly way. Consider using the built-in social media menu in the footer, which will link your social media using icons automatically, and in a consistent way across BU websites.
Social media is a vital part of the user experience.
There are many ways to attract a user to social media site. "Share This" or "Follow Us" certainly aren't the only options. Can the social network page offer the user a service or an experience they can't find on the site? If yes, make sure to say exactly what the user will find on the social network page.