Course Feeds
Editors can add live information from BU’s course catalog directly to their page using the Course Feeds plug-in and shortcode. This plug-in must be activated for your site before it can be used. To learn more about the Course Feeds plug-in, please visit TechWeb .
Below is an example of the course feed using the following shortcode :
[bu-course-feed include="COMCM"]
COM CM 180 4 credits.
During the semester, Understanding Media course will trace the development , survey the literature, and explore the impact of media--whether traditional, interactive, social or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. The course will also review the factors that have shaped the nature of contemporary media, including their content , uses, functions, and audiences. Understanding Media provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. It makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that can engage undergraduate students in Advertising, Media Science, and Public Relations and can inform them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. 4 cr. Either sem.
COM CM 180S 4 credits.
Traces the development, surveys the literature, and explores the impact of media--whether traditional, interactive, social, or mobile--examining conceptual, theoretical, and practical aspects of today's global media environment. Reviews the factors that have shaped the nature of contemporary media, including their content, uses, functions, and audiences. Provides students with a broad understanding of the social and psychological impact of mediated communication and empowers students to think originally and critically about how media technologies evolve, function, advance, and shape society, industry, and professional practices. The course makes dynamic connections between theoretical frameworks, everyday life, and industry practices in a manner that engages undergraduate students in Advertising, Media Science, and Public Relations and informs them of the significance of using strategic approaches to constructing, disseminating, and evaluating media initiatives and media messages. (Formerly COM CM 380. Students should not take COM CM 180 if they have already taken COM CM 380.)
COM CM 211 4 credits.
Students will learn the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students will incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication. 4 cr. Either sem.
COM CM 211S 4 credits.
Covers the essentials of effective presentation, from preparation, audience analysis, and content development to critical thinking when presenting. Students incorporate theories and skills of effective communication in a variety of contexts (e.g., common business and social settings). Effective Fall 2018, this course fulfills a single unit in the following BU Hub area: Oral and/or Signed Communication.
COM CM 215 4 credits.
An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, on-line communication, and career opportunities are also analyzed case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. Open the freshmen. 4 cr. Either sem.
COM CM 215S 4 credits.
An introduction to the field of public relations: its theoretical origins, scope, and principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision-making, online communication, and career opportunities are also analyzed through case studies in the field. The format is a combination of informal lecture and small-group discussion, case analysis, and guest lecture. (Formerly COM CM 301. Students cannot take COM CM 215 for credit if they have already taken COM CM 301.)
COM CM 217 4 credits.
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare comprehensive advertising plans, including marketing strategy and speculative advertising campaigns. Open to freshmen. 4 cr. Either sem.
COM CM 217S 4 credits.
Explores the history, nature, function, and social and economic aspects of advertising: ethical responsibilities, psychological appeals, marketing, media research, product analysis, creative strategies, and agency operation. Students prepare a comprehensive advertising plan including a marketing strategy and speculative advertising campaigns. (Formerly COM CM 317. Students cannot take COM CM 217 for credit if they have already taken COM CM 317.)
COM CM 280 4 credits.
Undergraduate Prerequisites: (COMCM180) - This course examines the role that communication--and especially mediated communication--play in the social influence process. This course is organized around theoretical persuasive approaches to the study of attitudinal and behavioral change. It uses these theories as a basis for teaching about persuasive strategies that can be implemented to lead to changes in others' attitudes and behaviors--whether in the areas of media campaigns, marketing communication, advertising, or public relations. The course includes discussion of the strategies that "professional persuaders" use when peddling their ideas, products, services, and philosophies. Pre-req: COM CM180. 4 cr. Either sem.
COM CM 305E 4 credits.
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