Accessibility

Accessibility, when discussing the web, is the practice of building and maintaining your site information in a way that is accessible to all who visit your site, regardless of physical or mental ability. Some common challenges we solve when designing accessible websites include ensuring there is always enough contrast to read text and that there are equivalent forms of receiving the same information that a sighted and non-hard-of-hearing user can access, such as alt text for images or transcripts for video.

Your website visitors may not just be visiting your website on a phone or tablet—they may be using assistive technologies. Screen-reading software is used by the visually impaired to access your content. Mobility-challenged visitors may be navigating your website using only a keyboard.

Accessible web content is not only the right thing to do—it’s the law. Section 508 is US law and WCAG 2.0 A/AA are international guidelines that are considered best practices for accessible technology. Our own Minimum Web Accessibility Standards are based on these guidelines and will help you understand what you need to keep in mind while editing your website or going through the website redesign process.

Your project team can help provide guidance on ensuring your content meets these standards. Contact an account executive to get started.

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