Choosing Appropriate Content
Recommendation: Know what your audience wants to see, and how they want to see it.
Three main principles for choosing content appropriately:
- Understand why and how the audience will be viewing your content.
- Choose content to reflect the users’ needs.
- Make your content accessible.
Remember that there is no substitute for asking your users what their needs are directly. Well-planned content and digital strategy will incorporate feedback not only from project stakeholders, but from actual users of the website.