{"id":908,"date":"2020-09-21T14:11:28","date_gmt":"2020-09-21T18:11:28","guid":{"rendered":"https:\/\/wpdocs.bu.edu\/eng\/?post_type=glossary&#038;p=908"},"modified":"2020-09-21T15:03:03","modified_gmt":"2020-09-21T19:03:03","slug":"choosing-appropriate-content","status":"publish","type":"glossary","link":"https:\/\/wpdocs.bu.edu\/eng\/glossary\/choosing-appropriate-content\/","title":{"rendered":"Choosing Appropriate Content"},"content":{"rendered":"<p><strong>Recommendation: <\/strong>Know <em>what<\/em> your audience wants to see, and <em>how<\/em> they want to see it.<\/p>\n<p>Three main principles for choosing content appropriately:<\/p>\n<ol>\n<li>Understand <em>why<\/em> and <em><span>how<\/span><\/em> the audience will be viewing your content.<\/li>\n<li>Choose content to reflect the users&#8217; needs.<\/li>\n<li>Make your content accessible.<\/li>\n<\/ol>\n<p>Remember that there is no substitute for asking your users what their needs are directly. Well-planned content and digital strategy will incorporate feedback not only from project stakeholders, but from actual users of the website.<\/p>\n<h2>Supporting Research<\/h2>\n<ul>\n<li><a href=\"https:\/\/uxplanet.org\/ux-principals-for-better-content-4968218a2b0\">https:\/\/uxplanet.org\/ux-principals-for-better-content-4968218a2b0<\/a><\/li>\n<\/ul>\n","protected":false},"author":7267,"featured_media":0,"parent":0,"template":"","glossary-cat":[17,18],"_links":{"self":[{"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/glossary\/908"}],"collection":[{"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/types\/glossary"}],"author":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/users\/7267"}],"version-history":[{"count":0,"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/glossary\/908\/revisions"}],"wp:attachment":[{"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/media?parent=908"}],"wp:term":[{"taxonomy":"glossary-cat","embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/eng\/wp-json\/wp\/v2\/glossary-cat?post=908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}