{"id":35,"date":"2016-07-28T10:38:15","date_gmt":"2016-07-28T14:38:15","guid":{"rendered":"https:\/\/wpdocs.bu.edu\/research-sister\/?page_id=35"},"modified":"2017-07-18T11:19:47","modified_gmt":"2017-07-18T15:19:47","slug":"accessibility","status":"publish","type":"page","link":"https:\/\/wpdocs.bu.edu\/research-sister\/best-practices-for-content\/accessibility\/","title":{"rendered":"Accessibility"},"content":{"rendered":"<p>Compliance with accessibility standards is important both for adhering to BU web standards and for ensuring your visitors have a good experience on your site. If that&#8217;s not enough to convince you accessibility is important, consider this: Google bumps up pages with well-structured, valid HTML and CSS in their rankings. When you put accessibility first, you naturally provide good, well-structured content &#8211; and that will naturally improve your search rankings.<\/p>\n<p>Improve your content by familiarizing yourself with accessibility standards and following this guide on TechWeb, which provides ten easy things you can do now to improve your content.<\/p>\n<a href=\"http:\/\/www.bu.edu\/tech\/services\/comm\/websites\/www\/wordpress\/how-to\/accessible-content\/\" class=\"button\">Learn more on TechWeb<\/a>\n<p>Need help writing <code>alt-text<\/code> for your images? Follow this link for guidelines on writing effective <code>alt-text<\/code>.<\/p>\n<a href=\"https:\/\/www.w3.org\/WAI\/tutorials\/images\/decision-tree\/\" class=\"button\">Learn more about alt-text<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Compliance with accessibility standards is important both for adhering to BU web standards and for ensuring your visitors have a good experience on your site. If that&#8217;s not enough to convince you accessibility is important, consider this: Google bumps up pages with well-structured, valid HTML and CSS in their rankings. When you put accessibility first, [&hellip;]<\/p>\n","protected":false},"author":7267,"featured_media":0,"parent":33,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/pages\/35"}],"collection":[{"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/users\/7267"}],"replies":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/comments?post=35"}],"version-history":[{"count":4,"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/pages\/35\/revisions"}],"predecessor-version":[{"id":230,"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/pages\/35\/revisions\/230"}],"up":[{"embeddable":true,"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/pages\/33"}],"wp:attachment":[{"href":"https:\/\/wpdocs.bu.edu\/research-sister\/wp-json\/wp\/v2\/media?parent=35"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}