Branding

The Screen Options allow you to choose which dashboard metab...

Recommendation: All Boston University websites must follow BU Brand guidelines.

User experience and brand experience go hand-in-hand.

Interaction design shapes a user’s experience with a particular brand. In order for customers to have a high perception of the brand, their needs must be met through a positive user experience.

BrandingRecommendation: All Boston University websites must follow B..., design, and user experience go hand in hand. Inconsistent use of the BU Brand in our websites erodes the user experience. Conversely, a poor user experience reflects poorly on the BU Brand. Ensure your websites follow best practices and brand guidelines to provide the best possible user experience.

Supporting Research