Google Tag Manager
The Screen Options allow you to choose which dashboard metab...IS&T provides two WordPress plugins for user tracking on BU websites.
- BU Tracking SnippetsIS&T provides two WordPress plugins for user tracking on... is appropriate for tracking pixels and other lightweight implementations.
- Google Tag ManagerIS&T provides two WordPress plugins for user tracking on... is appropriate to leverage the power and complexity of the Google TagTags provide a useful way to group related posts together an... Manager (GTMIS&T provides two WordPress plugins for user tracking on...) platform.
These tools can be used for tracking the effectiveness of lead generation and digital ad campaigns, and they are provided in addition to Google Analytics (which is available by default in all BU WordPress websites). Tracking plugins are powerful and could be configured in a way that violates BU’s policies or introduces malicious code into BU websites. When a tracking plugin is enabled on the BU website you manage, you are responsible for ensuring its use complies with BU policies, including but not limited to the Digital Privacy Statement. If use of a pluginA plugin is a type of functionality that can be turned on or... violates BU policy or these guidelines, IS&T may disable the plugin.
These two tools are to be used with care. You should also have a very strong understanding of how to use these tools effectively before requesting access.
If you’re feeling out of your depth, our analytics specialist has experience in Google Tag Manager and can help. Contact an account executiveAccount management manages relationships and projects with c... to get started.