Content Coaching

A content coach helps organize website content and translate this content to the new website structure throughout the website project process. They can assist with process efficiencies and problem-solving during the content translation process, and they can ensure your content fits your site structure in the best possible way while staying on message. Content coaches can also help you create your own internal deadlines to meet project requirements and stay on schedule.

The content coach is a billable resource to help guide you through the organizing process. A content coach has both editorial and writing skills, and they can therefore advise you on how to shape your content to best fit the goals of your new website and the space provided. Content coaches can also advise on how to use GatherContent templates and similar tools, and how those templates translate to your new website.

Your digital strategist can act as a content coach, or you may work with an editor in this role. When a marketing writer is involved, your content coach can partner with them to match the new writing to the best possible pages and content types in the new website.

Contact your content coach directly whenever you have any questions involving GatherContent or how to prepare content for your new site.