Design & Hierarchy
Recommendation: Ensure contentContent consists of text, images, headings, and other inform... More is well-organized and that a clear visual hierarchy is established. Visitors should be able to quickly glance at the pageA page is often used to present “static” information abo... and understand the most important information and message of the pageA page is often used to present “static” information abo..., as well as where to go next.
Visual hierarchy is the order in which a user processes contentContent consists of text, images, headings, and other inform... More on a pageA page is often used to present “static” information abo.... Information should be organized in the visitors’ best interest. It is important to understand how the visitor wants to find the information they are looking for, and design the solution.
Visitors tend to visually process contentContent consists of text, images, headings, and other inform... More with these two patterns:
- The Z Pattern: Users scan the top from left to right, follow a diagonal, and then scan the bottom for the information they are seeking. This Pattern is common on pages with more graphical contentContent consists of text, images, headings, and other inform... More.
- The F Pattern: Users scan the top from left to right, then drop their gaze a bit lower before repeating.