Editing

The editor, also called content editor, is a critical reader who exercises judgment in considering a project’s content, concept, intended audience, organization, design, and style. An editor can be a vital asset in the writing and content development process, whether you choose to write your own content or partner with one of our writers.

An editor can help with the following:

  • polishing, refining, and enhancing writing to meet brand guidelines
  • modifying writing to produce logical, consistent, accurate, and complete work
  • maintaining broad awareness of the University’s strategic initiatives to ensure content aligns with/incorporates the most recent relevant information or positioning
  • collaborating with writers, account executives, or clients to request clarification or missing information
  • improving the efficiency and accuracy of the overall editorial process

To find out if an editor is a good match for your web project needs, contact your account executive.