GatherContent

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GatherContentGatherContent is a service we use to collect, edit, and veri... is a service we use to collect, edit, and verify contentContent consists of text, images, headings, and other inform... before importing it to WordPress. A content strategist uses GatherContent to set up templates that you can populate before the website is finished with developmentDuring the development phase, your site (or new feature) is .... This content is then imported into WordPress using either a pluginA plugin is a type of functionality that can be turned on or..., or manual migration. GatherContent is helpful for providing guidelines on content length as well as which content is optional or required.

Benefits of GatherContent

  • Begin collecting content before development is finished on a project in a structured manner
  • Provides an editingThe editor, also called content editor, is a critical read.../review workflow similar to Google Docs that WordPress doesn’t have

Things to Be Aware of with GatherContent

  • You will still need to learn to enter content in WordPress once the themeA WordPress theme is a collection of files, including PHP, C... is built
  • Anything that is being custom-built will need to be manually migrated by a producer
  • Hours are required to set up templates once design is finished, including time to coordinate between the designer and strategist
  • You cannot preview your content on the website
  • GatherContent is a one-way sync—if you edit in WordPress, it doesn’t update in GatherContent
  • GatherContent is a one-time import—our license cannot be used to for site owners to maintain content on an ongoing basis

When to Use GatherContent

  • When you have many stakeholders or levels of approval for content
  • When your stakeholders are not comfortable reviewing or editing in WordPress and will not be involved with site editing on an ongoing basis
  • When most or all of your content will be brand new and you plan to rewrite or replace all existing site content
  • When your project will have custom development work with significant content needs that need to be started very early in the project

When Not to Use GatherContent

  • When your project is using BU Landing Pages and does not have a significant custom development piece—enter content directly in WordPress
  • When you are comfortable in WordPress and are managing a smaller team of site owners or editors
  • When you plan to modify or keep most or all of the site content that is on your current website on the new site
  • When you have budget constraints and would rather use the effort from a manual content import to achieve other work on the website

Your account executiveAccount management manages relationships and projects with c... and the project team can help advise on the best content plan for your web project’s needs.