Link Text

Recommendation: Write descriptive link textRecommendation: Write descriptive link text that tells the u... that tells the user where the link will take them. Users scan text from left to right, so try to put the most important keywords at the beginning of the link text. Do not use generic words, such as “Learn More” or “click here”, or a URLThe address you use to access a website. Typically found in ... for link text, and make sure the link text stands out from the surrounding pageA page is often used to present “static” information abo... contentContent consists of text, images, headings, and other inform....

This is because screen readers read the text of links, often outside the context of the content the link lives in. This can lead to repetitive and unhelpful experiences for those using a screen reader.

Supporting Research

• https://webtoolkit.govt.nz/guidance/content-design-and-management/how-to-write-for-the-web/writing-link-text/
• https://agsci.psu.edu/communications/how-to/websites/web-best-practices/appropriate-link-text
• https://www.nomensa.com/blog/2011/how-write-good-link-text