Link Text

Recommendation: Write descriptive link text that tells the user where the link will take them. Users scan text from left to right, so try to put the most important keywords at the beginning of the link text. Do not use generic words, such as “Learn More” or “click here”, or a URL for link text, and make sure the link text stands out from the surrounding page content.

This is because screen readers read the text of links, often outside the context of the content the link lives in. This can lead to repetitive and unhelpful experiences for those using a screen reader.

Supporting Research