Minimum Amount of Page Content

Recommendation: Know what the users are expecting to see, and incorporate that into pages with thin content. If content cannot be bolstered, consider combining with other thin pages to increase the usefulness of the page. Avoid pages creating pages with less than one paragraph of content.

According to web consultant Matthew Edgar:

When adding in new content, begin by adding depth. This could come in the form of new images, new text, a video, testimonials from customers, etc. It could also be as simple as breaking a very generic page about Product X into three pages containing more detail about various aspects of Product X.

You also need to differentiate your school, college, or department from others in the same industry. If others already have the same content, make your content more compelling; if a competitor has a text-heavy website, consider incorporating images or videos.

Supporting Research